The theoretical idea that I and Jameson Hayes developed, PBS MediaShift wrote about and we presented at Texas is now a fully-vetted, peer-reviewed, published scholarly journal article.
The Modified News Micropayment Model (for newspapers on the Social Web) is fully outlined in this International Journal on Media Management article (note: you have to pay to access the article- we are paid content advocates afterall!).
Now that our work is published, as we wrote in the piece, “the next logical step would be to test the model in local communities. Implementing the model concurrently with the design of firm-level strategic plans-of-action would make for compelling case studies, as well as test the viability and practicality of the concepts.”
That is our goal. Of course, we are not developers, which is why it has been rewarding to see our key concepts become reality. Hong Kong-based CarrotPay has come the closest to providing the technology to enable our model (based off of our work). Whereas we introduced the theoretical contribution of microearn, they have dubbed this the much more industry marketable term Share-n-Earn. This video below does an excellent job showcasing how microearn/Share-n-Earn for news can work using the CarrotPay digital purse.
Tags: carrotpay, International Journal on Media Management, ISOJ, microearn, micropayments, microsyndication, MNMM, Share-n-Earn
