Welcome to the blog about Dr. Geoffrey Graybeal (“Graybs”), a media strategist, scholar, researcher and entrepreneur who teaches in the College of Media and Communication at Texas Tech University. He earned his Ph.D. in mass communication from the Grady College of Journalism and Mass Communication at the University of Georgia. Please be patient as this site is most definitely a work in progress. This site will primarily highlight my research and teaching activities. Thanks for stopping by.