Posts Tagged ‘microearn’

Modified News Micropayment Model In Action

September 30, 2011

The theoretical idea that I and Jameson Hayes developed, PBS MediaShift wrote about and we presented at Texas is now a fully-vetted, peer-reviewed,  published scholarly journal article.

The Modified News Micropayment Model (for newspapers on the Social Web) is fully outlined in this International Journal on Media Management article (note: you have to pay to access the article- we are paid content advocates afterall!).
Now that our work is published, as we wrote in the piece, “the next logical step would be to test the model in local communities. Implementing the model concurrently with the design of firm-level strategic plans-of-action would make for compelling case studies, as well as test the viability and practicality of the concepts.”
That is our goal.  Of course, we are not developers, which is why it has been rewarding to see our key concepts become reality.  Hong Kong-based CarrotPay has come the closest to providing the technology to enable our model (based off of our work).  Whereas we introduced the theoretical contribution of microearn, they have dubbed this the much more industry marketable term Share-n-Earn.  This video below does an excellent job showcasing how microearn/Share-n-Earn for news can work using the CarrotPay digital purse.
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Micropayments 2.0: Model signs emerge

October 28, 2010

Last year at this time, Jameson Hayes and I were scouring through academic and industry literature and thinking conceptually in order to create a new theoretical micropayment model for news.  The result was a paper presentation at the International Symposium on Online Journalism.  At the same time, we recognized that our “modified micropayment model” had a wider appeal for online media content, not just news content.  Our theoretical micropayment papers have been accepted to two of the most prominent academic journals for media management and economics and should be published within a few months.

Our “Modified News Micropayment Model” was featured on PBS’ MediaShift blog, where host Mark Glaser commented that “it’s a hard concept to grasp because it doesn’t really exist yet.”

That is changing.  Ever since we developed our model, we’ve seen more and more movement to a media ecosystem where our theoretical drivers of microearning, socialization, hyperlocal focus and a centralized banking system are in play.

This week alone, PayPal unveiled a micropayment system for digital goods and partnered with Facebook.  As the TechCrunch post notes, “the Facebook deal is pretty significant because there are a massive amount of micropayments that flow through the social network on a daily basis with Facebook Credits, gaming and more.”

Meanwhile, Nieman reports that the Associated Press plans to launch a new “ASCAP for news,” an independent business to business clearinghouse for online news content.  While this is envisioned for businesses, not individuals, this is in essence a form of microearning in action.  The Nieman post also goes on to state that it envisions the AP clearinghouse approach will enable experimentation with “hyperpersonalized news streams,” socially curated news channels and payment processing services.

Hyperlocal content efforts are also increasing, with groups like AOL’s Patch partnering with journalism schools to cover neighborhoods and communities.

While news content is moving behind paywalls, free television on the Web is also becoming a trend of the past.

“Consumers must be made to realize that nothing is free anymore,” TIG Research analyst Rich Greenfield wrote in a blog post quoted in Ryan Nakashima’s AP article.

The media landscape is rapidly changing.  What was once futuristic thinking is slowly, but surely, becoming a reality.

Micropayments 2.0 is here.