Vita

Click on this link to open a Word doc version of my  Vita.

Curriculum Vita

Geoffrey M. Graybeal

University of Georgia

Visiting Assistant Professor, Media & Journalism, School of Communication, The University of Hartford.

 

EDUCATION

University of Georgia:  Ph.D., Mass Communication, (2012); “Media Industry Research” certificate in Audience & Marketing Research

Dissertation: “Responding to Disruption: A Study of Newspaper Strategic Decision Processes for Wireless Mobile Business Model Innovation,” under the direction of Dr. Ann Hollifield, Dowden Professor of Media Research & Telecommunications Department Head.

University of Georgia: MA, Journalism and Mass Communication, August 2008. Master’s Thesis: “Youth 2.0: A Study of Resources Used by Newspapers to Attract Young Readers,” under the direction of Dr. Hugh J. Martin.

 

University of North Carolina at Chapel Hill: BA, Journalism and Mass Communication, 2001.

 

EMPLOYMENT HISTORY

University of Hartford: August 2012- present
Visiting Assistant Professor: Teach Media Industries, Social Media, Research Methods and writing and editing courses in the School of Communication.

University of Georgia: August 2006- August 2012

Instructor (August 2008-May 2011) Instructor for News Editing, Graduate Newsroom Multimedia Lab, News Writing and Reporting classes.

Strategic Consultant (Summer 2010; Spring 2011; Summer 2011; Fall 2011):  Consultant to Grady College undergraduate advertising campaign teams for their work on projects for Turner Entertainment Networks.


Graduate Research Assistant (August 2007-May 2008): Conducted historical research on the role of African American women in Hollywo for Professor Valerie Boyd, Charlayne Hunter-Gault Distinguished Writer-in-Residence.

 

Science Writer (August 2006-May 2008): Research and case studies for the National Science Foundation-funded Partnership for Reform in Science and Mathematics (PRISM).

 

Patch.com: May 2011-Present

Contributor:  Write freelance articles for the Norcross Patch, AOL’s hyperlocal news and information website.

 

Duke University Talent Identification Program: Summer 2009 & Summer 2010.

Instructor (June 2009-August 2009; June 2010-August 2010): “Media and Message: Communicating in the Digital Age” course for academically gifted 8th-10th grade students.

 

 

 

Johns Hopkins University Center for Talented Youth: June 2007-August 2007

Teaching Assistant (June 2007-August 2007): Literature and film course for academically gifted 7th-10th grade students.

The Gaston Gazette: March 2005-May 2006

City and county government reporter; coordinated Gazetteen, a weekly teen page.

 

The Chapel Hill Herald: July 2001-January 2005

City and county government reporter.

 The Herald-Sun: May 1999-January 2005

Food critic (May 2002-January 2005).

Assistant Editor, Under Construction teen section (June 2001-February 2003).

Features Correspondent (January 2000-June 2001).

Features Intern (August 1999-December 1999).

News Intern (May 1999-August 1999): Metro reporter, covered 1999 Special Olympics  World Summer Games.

 

The Seahawk:  August 1997-May 1999

Editor in Chief (1998-99).

Staff Reporter (August 1997-April 1998).

 

The Cary News:  May 1998-August 1998

Staff Intern. 

 

The Morning-Star:  August 1997-May 1998

Sports Correspondent.

 

The Herald-Sun Raleigh Extra: February 1995-May 1997

Sports and News Correspondent.

 

NandoNext.com: February 1995-August 1997

Staff Writer and Contributing Editor.

 

 

RESEARCH

 

Refereed Journal articles (published)

Graybeal, G., Hou, J. & Hernandez-Ojeda, C. (2013). Read, not dead: A case study of #redanddead viral news spread. #ISOJ, the official research journal of the Journal of International Symposium on Online Journalism, 3 (2,) 59-78.

Graybeal, G.M., Sindik, A.R. & Qing, Q (2012). Current print subscribers more likely to pay for online. Newspaper Research Journal, 33 (3): 21-34.

Graybeal, G.M., & Sindik, A.R. (2012). Journalism students and civic engagement: Is there still a connection? Community Journalism , 1(1): 29-46.

Graybeal, G.M. (2011). Newspapers publish less in print; focus on Web to attract young readers.  Newspaper Research Journal, 32 (1): 90-97.

 

Sindik, A.R. & Graybeal, G.M. (2011).  Newspaper micropayments and Millennial Generation acceptance: A brand loyalty perspective. Journal of Media Business Studies, 8(1): 69-85.

Graybeal, G.M  &  Hayes, J.L. (2011).  A modified news micropayment model for newspapers on the social web.  International Journal on Media Management, 13 (2), 129- 148.

Hayes, J.L. & Graybeal, G. M. (2011). Synergizing traditional media and social network sites for monetization: A modified media micropayment model.  Journal of Media Business Studies, 8 (2), 19-44.

Graybeal, G. (2009, Summer). Want young readers? All it takes is money, time, staff and space: A Resource-Based View of newspapers’ strategies for luring kids and teens to news. Le Journal ESSACHESS (peer-reviewed French journal). Special issue about quality management.

Brickman, P., Glynn, S., & Graybeal, G. (2008). Introducing cases to students. Journal of College Science Teaching. January/February 2008 issue.

BOOK CHAPTER

Graybeal, G. (2008). Effects of exercise on human healthspan. In The Future of Human Healthspan: Demography, Evolution, Medicine, and Bioengineering: Task Group Summaries (pp. 29-39). Washington: The National Academies Press

 REPORTS

“Youth 2.0: A Study of resources used by newspapers to attract young readers,” August 2008, Report prepared for and sponsored by the Cox Institute for Newspaper Management Studies, Grady College of Journalism and Mass Communication, University of Georgia. Available online at http://grady.uga.edu/coxinstitute/coxinstituteyouthreport.pdf


REFEREED CONFERENCE PAPERS
Graybeal, G.M., Hou, J. & Hernandez-Ojeda, C. (2013, April). Read, not dead: A case study of #redanddead viral news spread . Paper presented at the 14th annual International Symposium on Online Journalism. University of Texas. Austin.

Graybeal, G.M. (2012, May). A Second Wave of Disruption: Pitfalls and Potential of Mobile Business Model Innovation for Newspapers . Paper presented at the 10th World Media Economics and Management Conference, Thessaloniki, Greece.

Graybeal, G.M., Sindik, A.R. & Ingles, J. (2011, August). Journalism students and civic engagement: Is there still a connection? Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Scholastic Journalism division, St. Louis Top Student Paper, Scholastic Journalism Division

Graybeal, G.M., Dennis, J. & Sindik, A. R. (2010, August). Scholastic Millennials and the Media: News consumption habits of young journalism students. Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Scholastic Journalism division, Denver

 

Graybeal, G.M. & Hayes, J.L (2010, April 24). All the news that’s fit to pay for online: The case for a modified news micropayment model on the Social Web. Paper presented at the 11th annual International Symposium on Online Journalism, University of Texas, Austin, TX.

Note: International companies in Hong Kong and the Netherlands have built

platforms based on this presentation. PBS MediaShift also featured this research in an article.

Graybeal, G.M., Dennis, J. & Sindik, A.R. (2010, March 12).  Millennials and the Media: News consumption habits of young journalists. Paper presented at the AEJMC Southeast Colloquium, at the University of North Carolina, Chapel Hill, NC. Top Student Paper, Newspaper Division

 

Sindik, A.R. & Graybeal, G.M. (2010, March 6). Newspaper micropayments and Millennial Generation acceptance: A brand loyalty perspective.  Paper presented at the AEJMC 2010 Midwinter Conference, Media Management and Economics division, University of Oklahoma, Norman, OK.

Graybeal, G. M.  (2010, January 9). Redefining young readership: A study of resources newspapers use to attract teen and child readers. Paper presented at the Association for Education in Journalism and Mass Communication Scholastic Journalism division Winter meeting, St. Petersburg, FL.

 

Graybeal, G. M. & Hollifield, C.A (2009, November 15).  Adopting news young: Newspapers’ teen sections and their impact on young people’s news adoption.  Paper presented at the National Communication Association Conference, Mass Communication division, Chicago, IL

Graybeal, G. M. (2009, Aug. 5-8). Old theory, new use: An Uses & Gratifications revival in a new media world? Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Communication Theory & Methodology division, Boston

 

Graybeal, G. M. & Hollifield, C.A (2009, Aug. 5-8). Hooking ‘em young: Effects of forms of youth exposure to newspapers on later newspaper adoption.  Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Scholastic Journalism division, Boston

Graybeal, G.M., McLean, J., Sylvester, M., Rush, K. & Clemons, K.,  (2008, March 19). The many faces of Facebook: Exploring how youth express identity online. Paper presented at the Popular Culture Association and American Culture Association, 2008 Conference, San Francisco, CA.

Graybeal, G.M. (2008, March 1). ‘You’ and me: The reason Google and News Corporation used acquisition to enter new markets: An exploratory case study analysis of the YouTube and MySpace purchases. Paper presented at the Association for Education in Journalism and Mass Communication 2008 Mid-Winter Conference, Point Park University, Pittsburgh, PA.

Graybeal, G.M. & Adeshola, T.J.  (2008, March 1). Newspapers’ use of weblogs: The value of investing resources to the latest online product. Paper presented at the Association for Education in Journalism and Mass Communication 2008 Mid-Winter Conference, Point Park University, Pittsburgh, PA.

Brickman, P., Glynn, S., & Graybeal, G. (2007, November 29). Controversial

topics and the case method. Paper presented at the meeting of the National Biology Teachers Association, Atlanta, GA.

Brickman, P., Glynn, S., & Graybeal, G. (2007, April 28). Improving pre-service teachers’ learning of biology. Paper presented at the Partnership for Reform in Science and Mathematics (PRISM) symposium, University of Georgia, Athens, GA.

PANELS

Graybeal, G.M. (2011). Advancing theory and methods in scholastic journalism research. Panel for the Scholastic Journalism Division and Community College Journalism Association presented at the Association for Education in Journalism and Mass Communication, St Louis.

 

RESEARCH IN PROGRESS

Graybeal, G.M. & Hollifield, C.A.  Formative four: A longitudinal study of one cohort of college students’ changing media consumption patterns from freshmen to senior year.

Hayes, J.L., Graybeal, G.M., O’Donnell, C., & Hinkle, G. Microearning brand trust: A social game of give and take. Preparing submission to the Journal of Marketing.

Graybeal, G.M. & Hayes, J.L.  Modified Micropayment Models in Motion: Case studies on adoption of news micropayment and media microearning systems.

 

NON-REFEREED PRESENTATIONS

“Stories from and for ‘followers’ and ‘friends’: How to find, report, distribute and promote news on social media sites.”  Presentations delivered September 23-24, 2009, September 22-23, 2010 and September 21-22, 2011 at the Georgia Scholastic Press Association Fall Conference, University of Georgia, Athens, GA.

“Sportswriting: Beyond the score.” Presentation delivered Oct. 11-12, 2007 and Oct. 2-3, 2008 at the Georgia Scholastic Press Association Fall Conference, University of Georgia, Athens, GA.

PROJECTS

“The New wave of media: A new product development project for The Red & Black newspaper.” Conducted online surveys of readers and advertisers of the independent campus newspaper and produced a report for the publisher, as part of a “Media Industry Research” course, Spring 2008


RESEARCH AWARDS

*Recipient, University of Georgia Graduate School Dissertation Completion Award, 2011-12 academic year

*Top Student Paper, Scholastic Journalism Division, 2011 AEJMC

*Top Student Paper, Newspaper Division, 2010 AEJMC Southeast Colloquium, UNC, Chapel Hill, NC

*Article by Tanja Aitamurto about the Graybeal & Hayes’ “Modified News Micropayment Model” featured on PBS’s MediaShift blog, August 2010, (http://to.pbs.org/cEF4Xu)


INSTRUCTION

University of Georgia

Instructor (Fall 2010-Spring 2011) Instructor for a revamped JOUR3510 News Editing class, a four-hour elective course for advanced journalism students in the Grady College of Journalism and Mass Communication.

 

Instructor (Fall 2010): Multimedia Lab instructor for JRMC 7340: Graduate Newsroom, a news writing and reporting class for Grady master’s students that incorporates new digital skill sets.

Strategic Consultant (Summer 2010; Spring 2011; Summer 2011; Fall 2011):  Consultant to Grady College undergraduate advertising campaign teams for their work on 360-degree campaigns for TBS’ Conan, TNT’s Franklin & Bash and the TBS “Very Funny” brand.  Part of an academic-industry collaborative project between Turner Entertainment Network and the Grady College.

Instructor (August 2008-May 2010): Taught the lab components of JOUR3410, an introductory news writing and reporting class, and JOUR3510, an introductory editing and design class.

 Graduate Teaching Assistant (August 2007-May 2008): Graded papers and aided class administration for the lecture component of JOUR3410.


TEACHING AWARDS

*“University of Georgia Excellence in Teaching Award,” 2011 nominee (1 of 22 university-wide)

*“Outstanding Graduate Teaching Assistant Award,” awarded to top 10 percent university-wide, University of Georgia, 2010 recipient

*“Outstanding Teaching Assistant Department of Journalism,” Grady College, 2010 recipient

 

Other Teaching Experience

Instructor.  “Media and Message: Communicating in the Digital Age.”  Duke University Talent Identification Program for academically gifted teenagers.  Summer 2009 & Summer 2010. University of Georgia campus. Athens, GA.

Teaching Assistant. “Whodunit?: Mystery and suspense in literature and in film.”  Johns Hopkins University Center for Talented Youth for academically gifted teenagers. Summer 2007. California Lutheran University. Thousand Oaks, CA.

 

Guest speaker with Jameson Hayes. “Social Media Marketing U.”  Social Media Public Relations course.  April 12, 2011. University of Alabama, Tuscaloosa, AL.

 

Guest speaker. “The future of news: There’s no Journalism without U.” September 3-4, 2008 and January 2009. COMM1154: Introduction to Mass Communications, a 120-person undergraduate course, University of West Georgia, Carrollton, GA.

Invited lecturer.  Guest classroom lectures in 15 classes, including Broadcast Management, Public  Relations Communications, Media & Technology, International Mass Communications, Media Management & Programming, Advertising Campaigns, Educational Psychology & Graduate Pedagogy.  2007-2011. University of Georgia, Athens, GA.  Select lecture topics:

-“New Media, Technology & Entrepreneurship.”

-“How journalists use Social Media and why PR practitioners should care.”

-“Micropayments as a new business model for news.”

– “The History, Politics & Press of the European Union.”

-“Media Strategy and Management: Three-sixty Brand Strategy.”

-“Youth, new media and media management.”

-“Media and the psychology of motivation.”

 

SERVICE

Reviewer, International Journal on Media Management

Graduate student representative, Media Management and Economics Division, AEJMC, 2010-11 and 2011-12

Production Assistant, George Foster Peabody Awards Luncheon, Waldorf-Astoria Hotel, New York, NY, June 16, 2008

Counselor, Georgia Scholastic Press Association Summer Academy, June 8-14, 2008

“Catch Up, Keep Up,” Video Series Project to address Summer Learning Loss in the Athens-Clarke County School System, Pre-Production and Production Assistant, Spring 2007

 

George Foster Peabody Awards, Student Judge, Spring 2007

 

Georgia Scholastic Press Association, Presenter, The University of Georgia, Athens, GA., October 11-12, 2007, Oct. 2-3, 2008, Sept. 23-24, 2009 and Sept. 22-23, 2010

 

National Academies Keck Futures Initiative’ “Future of Human Healthspan” Conference, Arnold and Mabel Beckman Center, Irvine, CA, Science Writer, Nov. 14-16, 2007

PROFESSIONAL DEVELOPMENT

Digital Media Summit, May 16-17, 2011, Atlanta, GA

National Association of Broadcaster’s NABShow 2011, April 10-14, 2011, Las Vegas, Nevada

PaidContent2011, March 3, 2011, New York Times’ TimesCenter, New York, NY

SoCon11: Social Media Meets Mobile . Feb. 4-5, 2011, Kennesaw State University, Kennesaw, GA.

National Association of Broadcasters’ NABShow 2010, April 11-16, 2010, Las Vegas, Nevada

Participant, European Commission- Sponsored Press Visit for Graduate Journalism Students, October 12-17, 2009, Brussels, Belgium

 

Participant, Fulbright Commission’s Berlin Capital Program 2008, November 15-23, 2008, Berlin, Germany

Class visit to Nielsen Media Research facilities, Tampa, FL, March 2008

Social Media Luncheon, Grady College of Journalism and Mass Communication Event, Atlanta, GA, May 2008

World Association of Newspapers’ Young Readers Conference, Washington, D.C., March 24-March 28, 2007

Cannes International Film Festival Study Abroad Program, University of Georgia, Cannes International Film Festival, Cannes, France, May 2007

Business Journalism 101: A Back-to-Basics Workshop for Business Journalists and Editors, University of North Carolina, Chapel Hill, NC, October 18-19, 2007

Society of American Business Editors and Writers’ Fall Conference, University of North Carolina, Chapel Hill, NC, October 20-21, 2007

McGill Journalism Symposium, University of Georgia, Athens, GA., November 7, 2007

 

Youth Indifference to News Conference, University of Georgia, Athens, GA, October 8-11, 2006

 

 

OTHER HONORS and MENTIONS

Academic

*Fulbright alum. One of 15 young journalists/journalism scholars selected to participate in the Fulbright Commission’s 2008 Berlin Capital Program, November 2008

*Member of Blue Key Honor Society, University of Georgia chapter, one of the highest honors available on campus, initiated April 5, 2009

*Member of Phi Kappa Phi National Honor Society, University of Georgia chapter, initiated Dec. 3, 2008

*William I. Ray Scholarship, Grady College of Journalism & Mass Communication, 2007 recipient

*McGill Fellow, McGill Journalism Symposium, Grady College of Journalism & Mass Communication, 2007 Fellow

*Named to Dean’s List twice at UNC Wilmington and once at UNC Chapel Hill.

*Phi Sigma Pi National Honors Fraternity member

 

Industry Honors

*North Carolina Press Association 2005 Award Competition, first place, Business Reporting

*SPJ 2000 Mark of Excellence Awards, Region Two, second place, Editorial Writing

*SPJ 2001 Mark of Excellence Awards, Region Two, honorable mention, Feature Writing

*First place awards in personality profile, features in daily newspaper and sports in North Carolina Press Club’s 2000 Communications Contest.

*Third place award for sports writing in National Federation of Press Women’s 2000 Communications Contest.

*Won seven North Carolina Press Club awards during 1999 Communications Contest, two of which earned national accolades.


AFFILIATIONS and LEADERSHIP

 ACADEMIC

Leadership

*Graduate student representative, Media Management and Economics Division, AEJMC, 2010-11 and 2011-12

*Grady Graduate Caucus, Grady College of Journalism and Mass Communication, Activities Coordinator, 2007; Co-President, 2008-09

*Gaston Gazette, member of newsroom training committee, 2005-06

*Society of Professional Journalists, past UNC-CH chapter president, 2000-01

*Phi Sigma Pi Alpha Kappa Chapter, Parliamentarian, 2000-01

*Board of Visitors, UNC-CH journalism school, past student member, 2000-01

Academic Affiliations

*Association for Education in Journalism and Mass Communication, student member

– Scholastic Journalism, Newspapers and Media Management and Economics division member

*International Communication Association, student member

-Children and Media division member

*National Communication Association, past student member

*Broadcast Education Association, student member

*Popular Culture Association/American Culture Association, past student member

Industry Affiliations

*Society of American Business Editors and Writers, Student member, 2007-08

*The Society of Professional Journalists, past UNC-CH chapter president

*Phi Sigma Pi National Honor Fraternity, Alpha Kappa and Beta Omicron chapters

*North Carolina Press Club, past member

*Association for Young Journalists, member

*Newspaper Association of America Youth Editorial Alliance, past participant

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